Organisations in today’s healthcare sector – whether they’re in patient care or biomedical technology, health insurance or policymaking – need a new type of leader. They’re facing a major challenge: adopting innovative technology and new ways of working in anenvironment with ever shrinking budgets. This programme is an initiative of the Health Sciences & Business Institute of KU Leuven and Vlerick Business School.
The programme ‘Leading Innovation in Healthcare’ explores the impact new technology, digital transformation and organisational innovation can have in today’s healthcare sector. The programme consists of 3 modules:
Module 1: The challenges and complexities of patient-centric systems
We start discussing about the roles patients, families and caregivers can play in a patient-centric system. We look at how standardising protocols and methods could give us more consistent levels of treatment and cure. And we explore the roles different stakeholders play in personalised medicine.
You’ll gain a deep understanding of whole health systems, their funding processes and how they are organised form a patient’s perspective. You’ll also start to assess your own organisation and identify where it fits in the health services ecosystem.
Module 2: Using technology to lower costs and give patients value
Value-based healthcare is about giving patients the best quality care while lowering costs. In this second session, we discuss both the health and economic impact that new technology can have.
Care pathways are increasingly using advanced technology to improve their therapeutic, diagnostic and operational capacity, quality and speed. But cost-effectiveness isn’t the only reason to invest in technology. Robotics, 3D printing, m-health and advanced AI diagnosis can all vastly improve patient care and treatment outcomes. But before we can use data and evidence to improve healthcare for the future, we need to become far more willing to share information.
Module 3: Capturing value
To get the most value for their organisation, senior health leaders need to be able to negotiate. To create value for the patient it is important to span the whole of the health ecosystem, organisations from healthcare payers to medical providers need to collaborate – despite their competing interests.
Module 4: Strategising beyond the market
Companies think strategically about their positioning in the healthcare market, but they often neglect to do the same beyond the market. However, to improve performance, it’s important to integrate your market and non-market strategies. We will focus on identifying your organisation’s non-market issues and how to develop a non-market strategy.
The programme ‘Leading Innovation in healthcare’ is targeted towards:
- Executive managers of healthcare providers
- Medical and clinical leaders
- Medical and life sciences professionals who hold leading roles in medical affairs, R&D, HEMAR and marketing
- Healthcare payers
- Health insurance or sickness fund managers
- Patient organisation leaders
22 - 23 May & 13 - 14 June 2019
Vlerick Campus Leuven
3995 euros (excl. 21% VAT)
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